kiera ormut-fleishman
creative direction & design

on purpose

Art-directed the On Purpose brand. Concepted and art-directed in-store, social media, online campaign and printed materials to maintain the brand’s voice as a separate entity within the rest of the kate spade brand. Illustrated iconography.

on_purpose_cat_banner_01.jpg
on-purpose_header.jpg
insta_screengrab.jpg
ksny_OnPurpose_IMPACT_REPORT_FINAL_cover.png
ksny_OnPurpose_IMPACT_REPORT_FINAL_OL8.jpg
ksny_OnPurpose_IMPACT_REPORT_FINAL_OL9.jpg
ksny_OnPurpose_IMPACT_REPORT_FINAL_OL13.jpg
iconography.jpg
in-store.png